PPC: What are the four Google AdWords Match Types?
We just posted on the new Standing Dog Blog an interesting fundamentals-type of blog post about the Google Adwords Match Types. For many Google AdWords customers that are new, this can be particularly...
View ArticleHow to Write PPC Ads Using Dynamic Keyword Insertion
On the Standing Dog Blog, we have a great post about writing Pay Per Click (PPC) ads using dynamic keyword insertion. You can also use Keyword Insertion to customize your display URL and Keyword...
View ArticleWhat Do The Google AdWords Settings Mean?
There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how you can set them appropriately can be confusing, especially in the event you don’t manage...
View ArticleGoogle AdWords Sitelinks Bringing Better Click Thru Ratio
Sitelinks for paid advertisers on Google, also called Google AdWords Sitelinks, have been around for about a year now and if you are not already taking advantage of these fun ad enhancements, then...
View ArticleHow to Use Google AdWords Automated Rules
Google AdWords automated rules are now available to only a handful of advertisers in the USA. This new Google AdWords Automated Rules feature allows AdWords users schedule automatic changes to...
View ArticleLinkedIn Launches LinkedIn PPC Advertising Platform
LinkedIn, the business social networking site, has launched LinkedIn Ads, a pay per click advertising platform. LinkedIn advertising has actually been in beta mode since around 2008 or so, but it now...
View ArticleIs SEO Different than SEM?
What really is the difference between search engine optimization and search engine marketing? I know it can be confusing, but since the internet marketing has matured lately so much, there really is a...
View ArticleDirector of Search Engine Marketing (PPC) Job Opening
I just recently heard about a job opening for a Director of Search Engine Marketing (Pay Per Click, PPC) in the Dallas, Texas area. I do not have a specific job description that I can post yet, but am...
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