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PPC: What are the four Google AdWords Match Types?

We just posted on the new Standing Dog Blog an interesting fundamentals-type of blog post about the Google Adwords Match Types. For many Google AdWords customers that are new, this can be particularly...

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How to Write PPC Ads Using Dynamic Keyword Insertion

On the Standing Dog Blog, we have a great post about writing Pay Per Click (PPC) ads using dynamic keyword insertion. You can also use Keyword Insertion to customize your display URL and Keyword...

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What Do The Google AdWords Settings Mean?

There are a plethora of campaign settings that you can manipulate in Google AdWords. Understanding how you can set them appropriately can be confusing, especially in the event you don’t manage...

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Google AdWords Sitelinks Bringing Better Click Thru Ratio

Sitelinks for paid advertisers on Google, also called Google AdWords Sitelinks, have been around for about a year now and if you are not already taking advantage of these fun ad enhancements, then...

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How to Use Google AdWords Automated Rules

Google AdWords automated rules are now available to only a handful of advertisers in the USA. This new Google AdWords Automated Rules feature allows AdWords users schedule automatic changes to...

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LinkedIn Launches LinkedIn PPC Advertising Platform

LinkedIn, the business social networking site, has launched LinkedIn Ads, a pay per click advertising platform. LinkedIn advertising has actually been in beta mode since around 2008 or so, but it now...

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Is SEO Different than SEM?

What really is the difference between search engine optimization and search engine marketing? I know it can be confusing, but since the internet marketing has matured lately so much, there really is a...

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Director of Search Engine Marketing (PPC) Job Opening

I just recently heard about a job opening for a Director of Search Engine Marketing (Pay Per Click, PPC) in the Dallas, Texas area. I do not have a specific job description that I can post yet, but am...

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